Lauren, LAWR uhn, Ralph (1939-...), is an American fashion designer who created a vast retailing network and successful marketing program to sell his designs. Lauren markets his products under the Polo/Ralph Lauren label. Clothing and home furnishings carrying this label convey an image of timeless elegance, tradition, and wealth combined with the active, rough-and-ready image of the American West. Lauren focuses on quality, simplicity, and durability in his designs. He is famous for his attention to detail, demanding the realization of his ideas down to the smallest particulars.