Grosvenor, Gilbert Hovey, GROHV nuhr, GIHL buhrt HUHV ee (1875-1966), edited National Geographic Magazine for more than 50 years. During this time, he helped create popular interest in geography and exploration by presenting lively articles on people, wildlife, and natural wonders in exotic lands. As part of his effort to expand the magazine's appeal, Grosvenor heavily illustrated the articles with high-quality photographs and maps.