Adamson, Joy (1910-1980), was a wildlife conservationist and author who won wide recognition for her observations on animal behavior in Africa. She is best known for her books Born Free (1960), Living Free (1961), and Forever Free (1962), in which she describes the life of the lioness Elsa. Elsa was raised in the Adamson household. She was then trained to survive in the wild by Adamson and her husband, George Adamson, a wildlife conservationist and game warden. The movie Born Free (1966), based on Joy Adamson's books, helped spread her message of concern for wildlife.